Devo at RSA Conference
Devo needed a custom 10×40 exhibit for RSA Conference that could seamlessly support product demonstrations, executive presentations, and private customer meetings while creating a memorable brand presence at one of the cybersecurity industry's premier events. I partnered with marketing leadership and an exhibit agency to design the branded visual experience across the entire environment, including large-format graphics, digital displays, presentations, and signage.
Project Summary
Client: Devo
Event: RSA Conference
Exhibit: 10×40 Custom Trade Show Booth
Role: Manager, Graphic Designer
Deliverables: Environmental graphics, large-format wall graphics, digital displays, presentation design, hanging signage, production-ready artwork
Collaborators: Marketing Leadership, Exhibit Agency
Challenge
Devo needed a custom 10×40 trade show exhibit for RSA Conference that could support multiple business objectives within a single environment. The space needed dedicated areas for live product demonstrations, larger group presentations, and private customer and partner meetings while creating a memorable brand presence on one of cybersecurity's largest event stages.
My Contribution
I partnered with marketing leadership and an exhibit agency to develop the overall creative direction for the booth experience. While the exhibit agency designed the booth structure and CAD layouts, I led the visual design of the branded environment, creating the look and feel across the exhibit to deliver a cohesive and engaging brand experience.
Design Approach
Working collaboratively with stakeholders, I designed the large-scale environmental graphics, wall graphics, hanging signage, digital displays, presentation materials, and branded visual elements that unified each area of the booth. Every design decision was made to reinforce the Devo brand while supporting product demonstrations, customer engagement, executive presentations, and private client conversations throughout the event.
Outcome
The completed exhibit transformed the Devo brand into a cohesive physical environment that balanced functionality with visual impact. The space successfully supported live product demonstrations, scheduled presentations, executive meetings, and customer conversations while extending a consistent brand experience across every touchpoint throughout RSA Conference.