Devo Accelerate SKO ‘24
Event Branding & Creative Direction
Accelerate was the theme for Devo’s 2024 Sales Kickoff, focused on momentum and growth for the year ahead. With part of the event taking place aboard the USS Midway Museum, aviation and speed became natural influences for the visual direction.
I developed the event identity and extended it across digital assets, presentations, signage, and the event environment, providing creative direction to create a consistent experience throughout SKO ’24.
Event Identity
I developed the Accelerate identity around ideas of speed, movement, and forward momentum while keeping it connected to the Devo brand. The final logo combined bold, angled typography with a simplified wing graphic to reinforce the aviation-inspired direction.
Logo Exploration
Early concepts explored different ways to communicate acceleration and aviation through typography, shape, and movement before arriving at the final direction.
Event Experience & Creative Direction
I provided creative and visual direction for the main stage, working with the event production team to bring the Accelerate identity into the physical environment. I selected an angled scenic backdrop that complemented the visual direction and collaborated with the lighting team to incorporate colors from the Devo palette throughout the stage.
The identity was also carried across the CEO keynote presentation, event signage, and supporting materials to create a consistent experience throughout the event
Event Recap
The SKO ’24 recap brings together the Accelerate identity across the event environment and overall attendee experience.